Branding for AB Associates, a consultancy business specialising in project management and executive architecture services.

24SQ were commissioned to rebrand aba from the ground up. We conducted interviews and workshops with internal stakeholders to agree a unique, fresh, modern approach. Working closely with them we developed a new brand identity that helped them stand out from traditional construction specialists firms.

The identity has succeeded in representing the aba’s strong design and architectural passion and has been embraced enthusiastically by all levels of the business.