Abbott Diabetes Care designs, develops and manufactures several leading-edge glucose monitoring systems and test strips.

24SQ have managed the ADC website since 2009. In 2015 we undertook the huge task of redeveloping the site from the ground up.

Not only did this include a complete content audit and redesigned interface but we also recommended a rebrand at the same time. By moving from the corporate to the consumer branding we were able to engage users online and offline in a consistent way for the first time.

Our approach and designs are now included in the global digital brand guidelines and we’ve been involved in implementing them across Europe.

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