Festive promotions for Loch Fyne, national seafood restaurant group.

Following the success of the boutique hotels digital presence and online booking system we developed in 2010, Loch Fyne asked us to create their Christmas campaign.

Our brief was to create something original that didn’t follow stereotypical, cliched festive promotions. Our concept needed to be light hearted, appeal to both adults and children…and include delicious festive shellfish!

The final approach was inspired by the brilliant artist Rob Ryan and his intricate paper cut work. We used these influences across printed promotional materials and their loyalty scheme to surprise and entertain their customers