The Metropolitan Police Federation (MPF) is an association representing more than 38,000 constables, sergeants, inspectors and chief inspectors in the Metropolitan Police Service.

MPF approached 24SQ to discuss a campaign to raise awareness of the changes in working practices, reduced numbers of police officers and the unrealistic expectations placed upon them.

Our campaign launched to coincide with the march of 30,000 off-duty police officers through central London protesting at budget cuts and proposed changes to pay and conditions. Our creative lead the way with the banners, posters and badges featuring prominently in the reporting across all major news networks.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla eu sem eleifend, elementum arcu vel, vulputate eros. Donec imperdiet porta feugiat. Sed elementum porttitor aliquam. Phasellus consequat, quam nec lobortis dignissim, nunc nibh volutpat mi, nec porttitor sapien ex nec urna. Aenean et leo id turpis euismod porttitor at luctus sem. Vivamus congue ante molestie elit volutpat, sit amet aliquam ex consequat. Etiam viverra orci eu fermentum semper. Vestibulum accumsan, nulla sit amet scelerisque ullamcorper, turpis justo eleifend tortor, a vehicula massa tellus a felis. In nibh nunc, vestibulum in tristique non, pharetra eu sapien. Phasellus eu ipsum mattis, semper ligula sit amet, egestas mi. Etiam non quam eget mauris rutrum euismod volutpat sed erat. Duis condimentum ut eros non porttitor. Sed malesuada tortor leo, in viverra mauris tincidunt et. In eget ex consectetur, sodales sapien non, feugiat lectus. Nunc in convallis neque. In porta pharetra urna vel dignissim.

Sed tristique massa sem, eget consectetur nisl luctus ac. Mauris tortor nibh, facilisis nec tempor ut, placerat non ante. Nulla quis quam elit. Ut elementum quis augue quis tempus. Sed ullamcorper leo vel diam rutrum, sit amet consectetur dui commodo. Fusce ut consequat enim, id volutpat mi. Etiam vulputate eros vel fermentum efficitur.

Pellentesque accumsan lorem justo, ac scelerisque sapien tristique at. Ut a ullamcorper lectus. Phasellus porttitor felis augue, sed fermentum tortor pulvinar non. Mauris rutrum odio sapien, vitae iaculis diam tincidunt at. Donec nec metus congue, tempor est fermentum, dignissim tellus. Donec dignissim molestie volutpat. Sed iaculis lectus at ante semper, non facilisis ipsum porta. Quisque dapibus metus eu nibh cursus maximus. Nulla a mattis ante, a porttitor orci. Cras et magna nibh. Maecenas venenatis lorem bibendum, porta ligula a, ornare nisl.