Rebrand of William Vintage, a highly-edited collection of women’s vintage clothing from some of the most important and coveted designers in the World.

24SQ was approached to rebrand the business to position William Vintage as the industry leader online.

The new identity merges the brand's quintessential product selection with its contemporary vision. The logotype has been specially crafted with a custom typeface - it is modern and simple, yet contemporary and playful. The W flipping over into the M is a metaphor for the William Vintage's process of garment reconstruction.