Fred Perry commissioned 24SQ to develop something unique for what would be Fred’s 100th Birthday.

Our concept was an eye-catching hybrid of old and new. By incorporating the iconic laurel of the brand with the recent marketing activity, including 'Subculture' and the new Raf Simon collection, we were able to boldly capture the brand as it stands today.

Our marketing toolkit included an interactive presentation, brochure, scrapbook and, of course, a miniature vespa scooter.