Campaign to support the launch of a revolutionary new product - FreeStyle Libre

We were asked to devise a campaign to launch the FreeStyle Libre system - an innovative new method of testing your blood glucose levels without having to prick your finger.

We knew from our experience of working in the pharma industry that campaigns can be sanitised by the use of stale stock photos. We want to turn ‘not a real patient’ on it’s head and feature testimonials from patients telling us their stories in their own words.

Our campaign featuring compelling user experiences converted 70% more users than the previous website and is now the go-to destination for the nationwide TV advertising.